European Beard Study
Create new product concepts through understanding European's values and behaviours around beard maintenance
International men's grooming brand
Approach
Conducted F2F interviews and tested the clients’ initial concepts with 9 participants with various beard types in central London, as well as 3 expert interviews including barber visits where they performed expert beard reshaping demonstrations. I facilitated a one-day concept workshop for the client’s team to review the research result and to come up with ideas to improve the concepts.
9x User interviews
3x Expert interviews / Barber visit
Concept workshop
Summary report
Outcome
2 people from the client team attended the research on-site in London and 12 people including designers, product planners and engineers joined the one-day workshop. Based on the research insights, we defined some key ideas and technologies and the concepts are currently being developed.