Clean Energy Solution Branding
Define the core value and key audience for the new energy solution and create a strong brand narrative
Clean energy solution company
Approach
Conducted desk research and expert interviews to understand European energy market and defined key trends that are relevant for the solution. I then facilitated a strategy workshop with the client team to determine the core values and 3 branding directions. After the development of the 3 directions by the client design team, I tested them with internal stakeholders and external experts to chose one final direction.
Desk research
9x Expert interviews
10x Stakeholder interviews
Strategy workshop
Summary report
Outcome
Client team developed a brand guideline based on the evaluation interviews and implemented marketing collateral for the launch of the solution.