Cancer Patient Journey Study
Understand the current journey and pain points of cancer patients in Japan
International pharmaceutical company
Approach
Conducted desk research to understand different phases that cancer patients go through and information they gain through different sources such as medical professionals, websites and patient forums.
Desk research
Summary report
Outcome
I defined the current cancer patient journey in Japan and the key challenges and pain points that they are facing. The report informed the client team’s project to improve patient experience and communication.