Brand Growth & Local Revitalisation

Brand & business strategy for a furniture brand to grow and revitalise a local town in Shimane, Japan

SUKIMONO / Unoun design. inc

Approach


I took an agile, discussion-based approach to develop a brand & business strategy as their ambition was not only expanding the brand but also supporting the community and recovering the local economy.

  • Desk research

  • Stakeholder interviews

  • Ideation workshop

  • Document for business expansion

  • Creation of governmental grant application

Outcome


Bi-weekly meetings were held to update and recalibrate the direction. Final strategy was created in collaboration with the brand senior stakeholders and currently being discussed for execution. I have also supported the creation of the document for the brand to apply for the governmental grant to restructure and expand their business.

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